Brooks
Brooks is perceived by customers as a premium brand and number one in the specialty running slot. Tapping into the running specialty channel, Brooks has reached today’s runner, and with a sales goal of 1 billion dollars by 2020. Brooks continues to inspire the serious running market with innovative products.
Owned by Berkshire Hathaway Inc., Brooks is committed to growth. As Chairman and CEO Warren Buffett said “Brooks has nothing ahead but opportunity, as running will always be part of people’s lives. The demand will not disappear and because of that, there is really no limit to Brooks’ growth.”
Now over 100 years old, Brooks was founded in Philadelphia in 1914 as a family business. In the beginning, Brooks was known for spike used for track, baseball and football and also bowling shoes, ice and roller skates.
For many years Brooks plugged along until they made a big decision in 2001 to concentrate on the specialty running market. With the help of running experts and industry leaders they came up with new technologies to streamline the fit and feel of running gear. The Brooks mission is a follows: “inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, faster.”
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